Find out how my proposed redesign of the RBC Financial Caribbean homepage can increase user engagement, lead generation, user retention, and overall user satisfaction.
I redesigned RBC Financial Caribbean’s Trinidad and Tobago homepage to address usability issues related to navigation, content strategy, responsiveness, visual design, and lack of user engagement tactics. This self-initiated project aimed to enhance user experience and customer satisfaction.
The RBC Financial Caribbean Trinidad and Tobago homepage suffers from usability issues, such as poor navigation, inconsistent content strategy, lack of responsiveness, outdated visual design, and accessibility barriers. These problems hinder user experience and engagement. The redesign aims to address these issues, enhancing user engagement, lead generation, user retention, and overall customer satisfaction.
Conducted a UX audit of the existing website to identify areas for improvement.
Summary: The UX audit identified several areas for improvement on the RBC Financial Caribbean website, including navigation, content strategy, visual design, responsiveness, performance, and accessibility. The recommendations and redesign proposal aim to address these issues and create a more user-friendly and effective online experience for the target audience.
Improving the website's navigation, content strategy, and visual design, while ensuring responsiveness and accessibility, will enhance user experience and engagement, increase user retention, generate more leads, and improve overall user satisfaction.
Design Solution: Improved Navigation and Information Architecture
Developed a consistent content strategy, ensuring that information is clear, concise, and relevant to users.
Updated the visual design to be modern and visually appealing while adhering to RBC’s brand guidelines.
Ensured the website is fully responsive, providing a seamless experience across all devices, and improved accessibility features to make the site usable for all users.
The implementation of a new home page for the RBC Finanical Caribbean, Trinidad and Tobago website, is expected to address all exiting usability issues and achive the following goal:
Discover how streamlining a loan application process led to an increase in online submissions, a significant reduction in processing time, and an increase in user satisfaction for an auto finance company.
Explore how the redesign of a credit union's website improved user engagement, lead generation, and conversion rates through a modern, user-centric approach.