RBC Financial Caribbean Website Redesign

Find out how my proposed redesign of the RBC Financial Caribbean homepage can increase user engagement, lead generation, user retention, and overall user satisfaction.

Overview...

TLDR Summary

I redesigned RBC Financial Caribbean’s Trinidad and Tobago homepage to address usability issues related to navigation, content strategy, responsiveness, visual design, and lack of user engagement tactics. This self-initiated project aimed to enhance user experience and customer satisfaction.

  • Company: RBC Financial Caribbean
  • Industry: Finance
  • Project Duration: April 2024 to May 2024
  • My Role: Product Designer
  • Deliverables: Product Strategy, Research, Interaction Design, Visual Design.
  • Objective: To redesign the RBC Financial Caribbean, Trinidad and Tobago location homepage aimed at improving usability issues such as navigation, content strategy, responsiveness, visual design, and more.
  • Disclaimer: This case study was self-initiated and serves as a means of continuous professional development as I am not affiliated with RBC Financial Caribbean.
Higher user engagement
Greater lead generation
Increase user retention
Increase user satisfaction

Problem Statement

The RBC Financial Caribbean Trinidad and Tobago homepage suffers from usability issues, such as poor navigation, inconsistent content strategy, lack of responsiveness, outdated visual design, and accessibility barriers. These problems hinder user experience and engagement. The redesign aims to address these issues, enhancing user engagement, lead generation, user retention, and overall customer satisfaction.

My Process...

UX Audit

Conducted a UX audit of the existing website to identify areas for improvement.
Summary: The UX audit identified several areas for improvement on the RBC Financial Caribbean website, including navigation, content strategy, visual design, responsiveness, performance, and accessibility. The recommendations and redesign proposal aim to address these issues and create a more user-friendly and effective online experience for the target audience.

View Full UX Audit

Hypothesis

Improving the website's navigation, content strategy, and visual design, while ensuring responsiveness and accessibility, will enhance user experience and engagement, increase user retention, generate more leads, and improve overall user satisfaction.

Design Solution: Improved Navigation and Information Architecture

Design Solution: Improved Navigation and Information Architecture

Design Solution: Enhanced Content Strategy

Developed a consistent content strategy, ensuring that information is clear, concise, and relevant to users.

Design Solution: Enhanced Visual Design

Updated the visual design to be modern and visually appealing while adhering to RBC’s brand guidelines.

Design Solution: Increased Responsiveness and Accessibility

Ensured the website is fully responsive, providing a seamless experience across all devices, and improved accessibility features to make the site usable for all users.

Results...

Expected Project Impact

The implementation of a new home page for the RBC Finanical Caribbean, Trinidad and Tobago website, is expected to address all exiting usability issues and achive the following goal:

Reflection and Lessons Learned

Next Steps

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Let'S cONNECT

Feel free to connect with me on LinkedIn or via email. Let's discuss how we can collaborate to create innovative and impactful digital solutions together.